El Hob wal Melh / Love and Salt, 2011
HD Video 4'35 min
Arabic with subtitles (French or English)
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The video « El Hob wal Melh / Love and Salt » is based on two observations: the television has a pivotal role in an Egyptian living room and the living room itself as a performative space is the place where guests are received and where one presents itself. This space is therefore meticulously decorated with particular attention paid to the details. The room is thus comparable to a movie set. In this work, I tried to bring both the virtual (an Egyptian historical and political soap opera) and the physical space on the same level by combining the sound and the image. I played with the ambiguous relationship between fiction and documentary. This work was completed only a couple of weeks before the so-called Egyptian Revolution started in January 2011. Synopsis: A scene from an Egyptian soap opera plays on the screen; Karama warns Amira of the ongoing confiscation of the royal family's wealth including that of their close relations. Amira is part of this circle. The scene takes place in a fastidiously decorated living room, that looks singularly similar to the real living room, revealed by the panoramic of the camera. The sound, and the subtitles coming from the television glide into the real room. In 2012, this work won the Swiss Design Award in the category of Photography.